The promotion of 2014 F1 Etihad Airways Abu Dhabi Grand Prix takes on a cinematic theme this year with the UAE’s award winning airline - Etihad - being the featured support artiste to the racing gladiators on the Yas Marina Circuit.

Andrew Ward, vice president, marketing, Etihad Airways, here talks to Phil Blizzard about their role in this flagship event, the traffic they generate and the key source markets.

He also talks about new routes coming on-line in 2014 and the delivery of their first Boeing 787 Dreamliner later in the year, along with their first Airbus A380.