From this summer, Thomas Cook aircraft will fly the flag for two of the company’s own-brand hotels as part of the holiday company’s strategy to raise awareness of its hotel portfolio.

An A321 will take Thomas Cook’s latest addition to its hotel portfolio, Cook’s Club.

The brand, which launched earlier this month, is a stripped-back hotel concept bringing a touch of urban cool to the beach.

The first Cook’s Club will open in Hersonissos in Crete this June and Thomas Cook aims to attract a new audience to its package holidays who want a design-focused, casual and fun hotel in the heart of the action.

From May onwards, one of Thomas Cook Airlines’ A321’s will fly with a livery of Sentido Hotels & Resorts – a collection of four- and five-star hotels and one of Thomas Cook’s eight own hotel brands.

The hotels offer breath-taking locations, attentive service with love for details, excellent food for different tastes, relaxation and activities for couples, groups and small families.

Christoph Debus, chief airlines officer, Thomas Cook Group said: “The two liveries look fantastic and we are very happy to support and promote two of the group’s own-brand hotels.

“In our group airline we are looking forward to a busy summer programme, flying to new long-haul destinations like Seattle and Phoenix, and Dubrovnik, Thessaloniki and Madeira to name just a few joining our growing number of short and medium haul routes.”