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Inspiring new campaign from Saint Lucia Tourism Authority

The Saint Lucia Tourism Authority has released a new destination video, entitled ‘It’s in our Nature’, as a message of solidarity and hope in the wake of the worldwide Covid-19 pandemic.

The message is clear, the world must stand strong together in unity to help flatten the spread of the virus.

As a destination, Saint Lucia prides itself on the power of its people, one of its greatest strengths. 

The ethos for the video is built on the inspiring qualities of the island through its people, culture, nature and ability to stand strong together across the globe.

The island of Saint Lucia has taken extensive safety measures to protect its people and visitors.