A group of prestigious hotels in Hong Kong have combined to launch a promotional video to showcase the beauty and diversity of the destination as it emerges from the coronavirus crisis.
With its close proximity to China, where the Covid-19 outbreak began, and rocked by months of political unrest, Hong Kong is increasingly keen to restart the tourism sector.
Hong Kong-based luxury hotel brands - including Harilela Hotels, The Langham Hotels & Resorts, Mandarin Oriental Hotel Group, Shangri-La Hotels & Resorts, Swire Hotels, the Peninsula Hotels and Wharf Hotels – are keen to do just that, combining under the name Heritage Tourism Brands.
“Our group, which also includes Cathay Pacific, decided to come together at a time of unprecedented crisis for the travel industry in Hong Kong in the second half of 2019,” said Jennifer Cronin, president of Wharf Hotels and chair of Heritage Tourism Brands.
“We all come from different backgrounds, but we are all hoteliers who share a great love and passion for Hong Kong.
“It is our desire to do whatever is in our power to revive Hong Kong tourism, at home and overseas at the appropriate time and when people feel safe again.
“We felt it was time to take fast action, not as competitors, but as a joint force in the private sector, with a common objective which is to restore confidence in the vibrancy and stability of our home, Hong Kong.
“Now, as we emerge from Covid-19, this objective is even more relevant.
As a first step, the group is launching a video to inspire local Hong Kong people with the objective of showcasing the city in all its beauty and diversity, to encourage people to enjoy their home and appreciate what makes it unique.
The video entitled “Our Home”, features the song “Touch of Love” donated by Hong Kong singer Jacky Cheung.
Take a look above.