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Florian Sengstschmid, chief executive, Azerbaijan Tourism Board

Having recently welcomed an F1 Grand Prix to capital Baku and with the UEFA Cup final just weeks away, Florian Sengstschmid, chief executive officer with the Azerbaijan Tourism Board, is keen to showcase how sports tourism can boost a destination. Speaking at Arabian Travel Market, he also tells Breaking Travel News about plans to grow visitor numbers from key GCC markets.