Canadian travellers are perceived to be some of the most accepted and loved travellers in the world and while not everyone is Canadian, Air Canada is ensuring everyone can travel like one with its latest campaign - Travel like a Canadian.
Launched today, Travel like a Canadian is Air Canada’s first international campaign and, to help spread the message, the travel company has collaborated with Sandra Oh, one of Hollywood’s most recognisable Canadian actors.
Oh is considered by many to embody the best in Canadian values.
The campaign launch video is a tribute to those values and central to the story the airline is telling to celebrate Canada.
The new campaign–from North America’s favourite airline – takes a playful look at how Canadians travel and interact with other cultures abroad, while celebrating some of the country’s unique values. Air Canada aims to show Brits and the world just how Canadians do it.
Andy Shibata, managing director, brand at Air Canada said: “We’re excited to have created a platform for Canadians like Sandra Oh to tell the world about the values that make our country great.
“The Travel Like a Canadian campaign is an opportunity to share how Canadian values like multiculturalism, openness, compassion and equality make us some of the best travellers in the world.”