The Zagreb Tourist Board has appointed leading UK travel and tourism representation firm Hills Balfour to develop and manage its PR and trade strategy within the UK. The partnership has been signed to develop the Croatian capital city’s presence and further increase awareness of the city within the UK.
Zagreb, the capital of the Republic of Croatia, is one of the oldest European cities and is yet one of Europe’s youngest metropolises.
Zagreb’s patrolling tourist information officers, which the Tourist Board has introduced five years ago, from this week will have new uniforms.
As of April 16, the squares and streets of Zagreb will, once again, be filled with song and dance and promenade concerts and a variety of other events will be held in Zagreb as part of the Zagreb Tourist Board’s project, “Zagreb Time Machine.”
In June 2011, Zagreb saw 68,594 tourist visits and 115,283 overnight stays, which marked a 21% increase in visits and a 24% increase in overnight stays in respect to 2010 when the Zagreb Tourist Board registered 56,692 visits and 92,782 overnight stays.