The Zagreb Tourist Board has appointed leading UK travel and tourism representation firm Hills Balfour to develop and manage its PR and trade strategy within the UK.

The partnership has been signed to develop the Croatian capital city’s presence and further increase awareness of the city within the UK.

Martina Bienenfeld, chief executive, Zagreb Tourist Board, said “Zagreb is a beautiful, dynamic and exciting city and we are delighted to be working with an agency such as Hills Balfour that will be able to put us in the forefront of British travellers’ minds when booking their next holiday.”

Hills Balfour will be in charge of handling the Zagreb Tourist Board’s UK public relation campaigns, events and trade and marketing activities. 

Amanda Hills, chief executive of Hills Balfour, added: “Zagreb is a historic and mesmerising city.

“It has the winning formula to become a favourite city break destination and I am delighted that we are able to work with the Zagreb Tourist Board to showcase the city to the UK media, trade and consumer.”

The account will be managed by PR account manager Jasmine Rushton and supported by PR account executive Rebecca Gregory.