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Sam Nazarian’s sbe Forms Strategic Alliance with Wyndham

Sam Nazarian’s sbe Forms Strategic Alliance with Wyndham

29 January 2024 Press Release Hotel News

sbe, the privately-held leading international lifestyle hospitality group that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs, and Wyndham Hotels & Resorts (NYSE: WH), the world’s largest hotel franchising company with approximately 9,100 hotels spanning over 95 countries, have announced the launch of a new smart lifestyle brand under the working title, Project HQ Hotels & Residences.