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ACTIVELY SHAPING CHANGE IN TOURISM

ACTIVELY SHAPING CHANGE IN TOURISM

The tourism industry is back and on course worldwide to reach pre-pandemic levels. On Tuesday at the ITB Berlin Convention, Harald Pechlaner, university professor of Tourism from Eichstätt, discussed the challenges currently facing the industry and how to deal with digitalisation, the skills shortage and a much talked-about trend, sustainability.

ITB Berlin - International travel industry focuses on strong participation and personal dialogue

ITB Berlin - International travel industry focuses on strong participation and personal dialogue

First event for B2B visitors only – Around 5,500 exhibitors from 161 countries – High demand from Middle Eastern exhibitors, the cruise industry and travel technology sector – Georgia, the official host country, presents a wide-ranging programme – Four stages, 400 leading speakers and 200 panels at the ITB Berlin Convention