W Hotels From Paris Fashion Week, W Hotels Worldwide, the hotel category buster and industry innovator, tonight celebrates an industry first, the appointment of international stylist and fashion authority Amanda Ross as the brand’s first ever Global Fashion Director.

W Hotels Worldwide, the hotel category buster and industry innovator, today unveils a global brand flagship hotel, W Barcelona. An icon of stunning architecture rising high above the Mediterranean in Spain’s most dynamic and stylish city, W Barcelona is designed by world-renowned Spanish architect Ricardo Bofill. Situated at Nova Bocana, where the glamorous Barceloneta beach boardwalk commences, the hotel has a commanding presence against Barcelona’s magnificent waterfront and skyline, and has already made its mark as a landmark in an ambitious urban renewal plan for Barcelona’s coastline.

Located Steps from the White House and Showcasing Unparalleled Views of the Historic City, W Washington D.C. Marks a Milestone in W’s Continued Global Expansion

W Hotels Worldwide, the hotel category buster and leading industry innovator, today marks a milestone in its 10 year history with the opening of the hotel brand’s 30th property worldwide, W Fort Lauderdale and The Residences at W Fort Lauderdale. W Fort Lauderdale brings “Oceanfront Wow” to the shores of South Florida, perfectly positioned directly on Fort Lauderdale Beach with two towers soaring 23-stories each high above the crystal blue Atlantic waters. With interior design envisioned by critically acclaimed Clodagh Design, W Fort Lauderdale provides a modern, fully integrated lifestyle experience, including Whiskey Blue, a stylish bar and lounge from famed nightlife entrepreneurs Rande and Scott Gerber; Stephen Starr’s Steak 954, a modern interpretation of the traditional steakhouse; and Bliss®  spa, New York’s hottest spa. Developed by The DYL Development Group, W Fort Lauderdale is the ultimate insider escape sure to become the coolest destination in town.

W Hotels Worldwide, the hotel category buster and industry innovator, today announced the completion of a full guestroom renovation of the iconic W New York-Times Square. Developed in collaboration with the property’s initial designer, award-winning interior design firm Yabu Pushelberg, the renovation of W New York-Times Square combines form, function and style with cutting-edge design to create a cool urban escape in the heart of New York City. The renovation of W New York-Times Square represents a key milestone as the brand continues to update its initial portfolio while expanding into vibrant, primary destinations throughout North America and internationally. A New York-born brand, W Hotels Worldwide currently has five hotels in Manhattan and will open two new hotels in the area in the next year with the debuts of W Hoboken this spring and W New York-Downtown in early 2010.

Starwood fails to stand still as it opens a W Hotel in Thailand’s Koh Samui, transforms Le Meridien hotels with art installations and continues to expand in Spain.