With ‘girl gang’ breaks on the rise, Visit Wales has launched four new female-focussed itineraries with a focus on wellbeing, adventure and meaningful multi-generational get-togethers. Female group travel has become a key travel trend for 2025. Visit Wales data shows the hashtag #GirlTrip has been viewed more than 7m times on TikTok in the last 120 days. On Pinterest, “Girls Trip” has seen a 20% year on year increase and 38% increase in mentions across social platforms - as well as spawning millions of the ‘when the girls trip leaves the group chat’ memes.

VisitWales has announced the launch of The Wales Way, a family of three national scenic touring routes that cross the country’s most epic landscapes, showcasing its fascinating history, coastlines and attractions.