Visit Sweden News
UK travellers flock to Sweden in 2017
The past year has seen UK visitor numbers to Sweden soar, a wealth of new campaigns, exciting new tourism products and the launch of three new flights from the UK.
Sweden offers guests a chance to stay like locals
This summer, a brand new initiative has launched in West Sweden, giving visitors the opportunity to explore the Swedish lifestyle from a local perspective. Meet the Locals enables curious travellers to engage and spend time with locals in Gothenburg and West Sweden who are eager to offer a taste of the Swedish way of life, whether hiking through stunning landscapes, cooking delicious traditional foods or simply enjoying ‘fika’ together.
Sweden records record visitor numbers from UK
The trend for all things Swedish shows no sign of abating, with Sweden now also proving the destination of choice for British holidaymakers.
Sweden lists entire country on Airbnb
From the southernmost Smygehuk headland to the wilderness around the Three-Country Cairn in the north, through freedom to roam, the entire country of Sweden has been added to Airbnb. Visit Sweden has partnered with Airbnb to turn the entire country on the site.
Visit Sweden launches new online showcase for tour operators
Visit Sweden has launched its first online catalogue for tour operators, travel agents and online tour operators. This new online directory makes it easier than ever for international travel trade members to work with Visit Sweden, enabling them to access a wide range of Swedish travel products from one online source.
Sea fishing in Sweden
When it comes to fishing holidays, Sweden is not a place that immediately springs to mind, nor one that tends to trouble the upper echelons of lists detailing casting hotspots around the globe. This, however, is a good thing as much of the charm and adventure of fishing in Sweden comes from its relatively undiscovered and unknown nature. Unique experiences are on offer in this part of the world that will blossom into unique tales and fond memories.