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Visit Sweden launches new online showcase for tour operators

Visit Sweden launches new online showcase for tour operators

Visit Sweden has launched its first online catalogue for tour operators, travel agents and online tour operators.

This new online directory makes it easier than ever for international travel trade members to work with Visit Sweden, enabling them to access a wide range of Swedish travel products from one online source.

The catalogue provides users with 24/7 access to the latest updates and information from Sweden’s top destinations, hotels, activities, museums and more.

Products can be searched easily and by region, season or type of activity, delivering a full product description along with practical information in six different languages; English, German, Dutch, Russian, Polish and Chinese.

Currently, the online catalogue contains over 600 tourist products from ten destinations around Sweden, with new products and destinations being added almost every day.


Information is shared in both an online and pdf format containing descriptions and images, as well as opening hours and booking guidelines, with the option to download, share or copy a link to a product or destination.

Users can also opt in to receive email notifications, providing regular destination updates.

Since being introduced in December 2016, the catalogue has received a positive reception and travel operators and representatives from the various Swedish regions have already found great value in the online catalogue:

A guide on how to use the catalogue can be seen below: