Usa Tourism News
Brand USA Announces New Additions to Leadership Team
Brand USA, the nation’s destination marketing organization, is pleased to announce several new additions to its leadership team. These four senior-level hires all report to President and CEO Fred Dixon and join other long-serving, senior leaders at the organization including Donald Richardson, Chief Financial Officer; Aaron Wodin-Schwartz, Chief Corporate Affairs Officer; Jake Conte, Senior Vice President & General Counsel; and Monica Lopez, Chief of Staff & Culture who recently joined in September. The search for a Chief Marketing Officer is ongoing. The new hires begin this month in time for the start of Brand USA Travel Week UK & Europe in London, October. 21-24:
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U.S. Remains the World’s Most Powerful Travel & Tourism Market
The World Travel & Tourism Council (WTTC) today launched its 2024 Economic Impact Trends Report, which has revealed the U.S. as the world’s most powerful Travel & Tourism market, contributing a record-breaking $2.36 TN to the nation’s economy last year. Despite the slow return of spending from international travellers, the U.S. keeps pole position, with almost double the economic contribution of its nearest rival.
Two million visitors again to the United States
US ambassador Gutmann aiming for 2.5 million by 2028 – high priority for sustainability – Cities focus on the US lifestyle.