USA Tourism News
U.S. REMAINS WORLD’S LARGEST TRAVEL & TOURISM MARKET BUT WTTC WARNS THE COUNTRY IS AT A CROSSROADS
The United States remained the largest Travel & Tourism market in the world in 2025 but is losing market share according to the World Travel & Tourism Council’s (WTTC) latest Economic Impact Research, sponsored by its Lead Research Partner, Chase Travel. While 2025 saw the best year ever for the Travel & Tourism sector in terms of GDP growth of 4.1%, the story was very different for North America, which was the slowest-growing region globally, rising just 1.0%, and by only 0.9% in the U.S.
Brand USA Launches “America the Beautiful” Global Tourism Campaign
Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ambitious marketing initiative to date. The campaign debuts during this week’s Brand USA Travel Week U.K. and Europe, now in its seventh year, which connects U.S. destinations with leading international buyers and media from 20 countries. Today’s announcement comes as international travel continues to drive meaningful economic impact. Year-to-date through July, travel and tourism exports totaled $147 billion, up two percent year-over-year. That spending is projected to generate approximately $39.6 billion in federal tax revenue by year’s end, support millions of American jobs, and contribute to a total economic impact of $551 billion in 2025. The campaign is strategically timed to build on that momentum and accelerate growth ahead of 2026, a milestone year marked by the FIFA World Cup, America’s 250th anniversary, and the Route 66 centennial.
U.S Economy Set To Lose $12.5BN In International Traveler Spend this year
The World Travel & Tourism Council (WTTC), the global body representing the Travel & Tourism private sector, today announced its latest Economic Impact Research which found that the U.S. is on track to lose a staggering $12.5BN in international visitor spending this year. Notably, international visitor spending to the U.S. is projected to fall to just under $169BN this year, down from $181BN in 2024.
Donald Trump’s inauguration as President of the United States
On the day of Donald Trump’s inauguration as President of the United States in Washington, D.C., the nation and the world watch with anticipation to understand what his next term in office will mean for U.S. travel policies and the broader implications for travelers and industries tied to tourism and transportation.
Brand USA Announces New Additions to Leadership Team
Brand USA, the nation’s destination marketing organization, is pleased to announce several new additions to its leadership team. These four senior-level hires all report to President and CEO Fred Dixon and join other long-serving, senior leaders at the organization including Donald Richardson, Chief Financial Officer; Aaron Wodin-Schwartz, Chief Corporate Affairs Officer; Jake Conte, Senior Vice President & General Counsel; and Monica Lopez, Chief of Staff & Culture who recently joined in September. The search for a Chief Marketing Officer is ongoing. The new hires begin this month in time for the start of Brand USA Travel Week UK & Europe in London, October. 21-24:
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U.S. Remains the World’s Most Powerful Travel & Tourism Market
The World Travel & Tourism Council (WTTC) today launched its 2024 Economic Impact Trends Report, which has revealed the U.S. as the world’s most powerful Travel & Tourism market, contributing a record-breaking $2.36 TN to the nation’s economy last year. Despite the slow return of spending from international travellers, the U.S. keeps pole position, with almost double the economic contribution of its nearest rival.
Two million visitors again to the United States
US ambassador Gutmann aiming for 2.5 million by 2028 – high priority for sustainability – Cities focus on the US lifestyle.