Sidecar, one of the early trailblazers in the burgeoning ride hailing industry, has admitted defeat in its battle against the Uber-Lyft dominance and will close tomorrow. Co-founders said the company’s demise is a “bittersweet victory” but plan to “lay the groundwork for the next big thing”.
Hilton Worldwide has partnered with technology platform Uber to offer expanded digital features that will further simplify and streamline the travel experience for Hilton guests. Through the partnership, Hilton guests around the world can set Uber ‘Ride Reminders,’ automated notifications to request Uber rides to and from the hotel.
The French government has caved in to protestors and ordered a ban on the UberPOP taxi service. The decision follows protests by thousands of taxi drivers around the country earlier this week. Uber was banned by a French court last October, but has still been operating while it challenges the decision.
Starwood Preferred Guest has signed a new partnership with Uber, giving members the opportunity to earn coveted Starpoints during any Uber ride, worldwide. “This new partnership with Uber accelerates our SPG members’ drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences,” said Adam Aron, chief executive, Starwood Hotels & Resorts.
Uber has re-launched services in Delhi after a month-long suspension following rape allegations against a driver. Taxis were show as available on the company’s app today; despite warnings from government officials the company was still blacklisted. Uber has applied for a radio taxi licence in the city, potentially clearing the way for its official approval.
Despite a recent funding round valuing the company at close to $40 billion, life is not as rosy as might be expected at internet-based taxi firm Uber. The company is fighting battles around the world, with authorities in San Francisco and Los Angeles the latest to take legal action against the firm.
Reports suggest Uber Technologies, makers of the rideshare mobile app, is close to raising a round of funding which would value the company at close to $40 billion. T. Rowe Price Group is said to be in discussions to become a new investor in the company, according to reports from Bloomberg Business.