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Planned U.S. Border Social Media Changes Could Reduce Visitor Spend By USD $15.7 Billion

Planned U.S. Border Social Media Changes Could Reduce Visitor Spend By USD $15.7 Billion

29 January 2026 Press Release Tourism News Organisations & Operators

New research from the World Travel & Tourism Council (WTTC) warns that proposed changes to the U.S. ESTA programme, requiring wider social media disclosures, could directly reduce international travel demand and materially weaken the U.S. Travel & Tourism economy, with up to 157,000 jobs lost – wiping out the same number usually created in one quarter in the U.S.