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AI sparks a SaaS shakeout in travel: TripWorks warns industry is entering a ‘reckoning phase’

AI sparks a SaaS shakeout in travel: TripWorks warns industry is entering a ‘reckoning phase’

TripWorks, the AI- and business intelligence-driven booking and automation platform for tours, activities, and attractions operators, today issued a warning that the travel industry is heading into a decisive consolidation phase as AI accelerates a long‑brewing SaaS shakeout.  New research shows travel agencies and operators are relying on an unsustainable number of disconnected systems – a fragmentation problem that is driving up costs, eroding margins, and undermining customer experience.

TripWorks on Hawaii’s market shake-up: “The reign of the king Is ending

TripWorks on Hawaii’s market shake-up: “The reign of the king Is ending

13 February 2026 Press Release Organisations & Operators

TripWorks today issued commentary on the rapid shifts underway in Hawaiʻi’s tours and activities sector, following several major operators’ recent decisions to reevaluate the systems they’ve relied on for more than a decade. “Over the past few weeks, Hawaii’s tours and activities sector has seen several major operators rethink the systems they’ve relied on for more than a decade.  Those decisions aren’t isolated – they signal a broader shift in how the market evaluates technology, partnerships, and operational control.