Viking® (www.viking.com) today announced a range of new European river voyage experiences that are now open for booking. Highlights include scenic Zeppelin airship excursions in Germany, offering guests on select Rhine River itineraries aerial views of Cologne and the Ruhr Valley, along with new culinary and cultural shore excursions, small group shore excursions and expanded options for land extensions across Europe. “Europe remains a favourite destination for our guests—particularly those interested in experiencing a river voyage for the first time,” said Torstein Hagen, Executive Chairman of Viking. “As we continue to expand our offerings in Europe, we are pleased to introduce new experiences that allow our guests to engage with their destination in the Viking way—through local food, culture and traditions, or even from the air in a Zeppelin.”

For decades, aviation executives have spoken about the “Asian Century.” At this year’s IATA Annual General Meeting in Rio de Janeiro, the numbers suggest that century has arrived. Over the next two decades, Asia-Pacific is expected to add 2.4 billion passengers, growing from 1.7 billion travellers in 2024 to 4.1 billion by 2044. That represents 41% of all global passenger growth and a compound annual growth rate of 3.8%.

The mood around European aviation at the IATA Annual General Meeting in Rio de Janeiro is one of cautious optimism tempered by growing frustration. Airlines are preparing for another busy summer. Passenger demand remains strong. Aircraft are full. Airports are crowded. Yet beneath the surface, many of the industry’s biggest challenges are becoming more acute rather than disappearing. Speaking at the AGM, IATA’s Regional Vice President for Europe, Rafael Schvartzman, painted a picture of an industry squeezed from multiple directions. Geopolitical instability, rising fuel prices, border delays, taxation, sustainability costs and airport charges are all converging at a time when Europe is attempting to maintain its competitiveness in an increasingly connected global marketplace.

Curated Spaces - the world’s first travel booking platform powered by tastemakers - expands internationally into Europe. The next phase of growth will see the platform introduce a curated portfolio of independent stays across countries such as, France, Italy, Germany, Portugal and Greece, including storybook châteaux, seaside hideaways, romantic rural retreats, and characterful countryside escapes, each selected with the same focus on soul, design, and community.

Most airline passengers interact with an alliance before they realise one exists. The lounge access waiting at the other end of a long-haul flight. The frequent-flyer miles earned on a carrier they have never flown before. The ability to check baggage in London and collect it in Sydney despite travelling on multiple airlines with different owners, different liveries and different national identities. Today these experiences feel routine. In the late 1990s they represented one of the most ambitious experiments the aviation industry had ever attempted.

Raven, the aviation growth specialists, today launched the Customer Growth Index (CGI) at the 82nd IATA Annual General Meeting in Rio de Janeiro: a single, comparable rating of the digital experience that wins or loses airline bookings. The CGI scores carriers on four measures of airlines’ digital estates - speed, accessibility, booking flow and AI findability - and ranks each one against a bespoke competitive set matched by both business model and geography. In practice, this means a low-cost carrier is judged against comparable low-cost carriers in the same region rather than against a long-haul flag carrier or an operator in another market.