The Ritz-Carlton Yacht Collection revealed its Summer 2027 Asia and Alaska itineraries aboard Luminara. Spanning April through October 2027, the season features 21 expertly curated voyages, including 15 journeys exploring Alaska’s raw beauty and grandeur, four voyages across Asia, and two transcontinental crossings. Together, the itineraries pair iconic destinations with quieter, less-traveled ports, revealing dramatic landscapes, vibrant cultures, and remarkable natural environments. Each voyage reflects The Ritz-Carlton Yacht Collection’s approach to travel, combining immersive exploration with the ease and comfort of life aboard an intimate ultra-luxury yacht.

A panel at ITB Berlin addressed the challenges faced by female leadership in the tourism industry from a practical and research perspective. How do women make it into the top management tiers of large corporations? What can make launching a career easier for them and how should they confront resistance? These were the issues discussed at the panel discussion entitled “Courage, Power & Women in Action: Female Leadership in Tourism”. Katrin Rieger, Director of Travel Sales at HanseMerkur Reiseversicherung, who has held management positions in tourism for 18 years, is familiar with the prejudices women often encounter. She was often told “You’re too nice,” but she is convinced that leadership can also succeed behind the scenes – without dominant behaviour and with the involvement of male colleagues.

HonTrip, a pioneering AI-powered intelligent travel platform, is set to make its debut at ITB Berlin 2026 alongside its inbound tourism brand Seeking China, unveiling a next-generation travel model redefining international travelers’ exploration of China. At the show, the company will spotlight solutions that fuse AI itinerary planning, immersive cultural storytelling, and integrated medical and wellness travel — marking its foray into Europe and reinforcing its position in China’s evolving inbound tourism market.

Few hotel brands evoke the spirit of sun-soaked escapes and seamless all-inclusive living quite like Rixos Hotels. Over the past year, this vibrant and fast-growing luxury hospitality group has strengthened its presence across continents — from dramatic desert coastlines to emerald islands and cultural capitals — proving once again why discerning travellers and global explorers alike keep Rixos firmly on their travel radar.

The World Sustainable Hospitality Alliance (the Alliance) and the World Sustainable Travel & Hospitality Awards (WSTHA) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the WSTHA Awards into one landmark global platform for sustainable travel and tourism.

Egypt arrived at ITB Berlin this week with more than a pavilion presence—it came with a statement of intent. After delivering a roughly 20% jump in international arrivals over 2025, the country has emerged as one of the Middle East’s standout tourism performers, and it is using the world’s leading travel trade show to underline just how far its recovery has evolved. In a region experiencing some of the fastest post‑pandemic tourism growth globally, Egypt’s resurgence has been defined by scale, confidence and a renewed clarity of product. Airlines have rebuilt capacity, tour operators have expanded programmes, and hoteliers are reporting sustained demand across both leisure and cultural segments. But if there is one development that has re‑energised the market conversation, it is the long‑awaited opening of the Grand Egyptian Museum.