The Department of Culture and Tourism , Abu Dhabi (DCT Abu Dhabi) participated in ITB Berlin 2025, the world’s leading travel trade show. Organised from March 4 to March 6 the Berlin ExpoCenter City, this year DCT Abu Dhabi led the delegation of 40 partners and stakeholders at the Experience Abu Dhabi stand. This included Yas Island, Air Arabia, Ethara, ITL, Grand Hyatt Abu Dhabi, Orient Tours, Saadiyat Island, Al Dhafra Hotel, teamLab Phenomena and many more.

Emirates presented its latest products at ITB Berlin 2025. The cabin equipment of the Airbus A350 was presented for the first time in Germany. Emirates welcomed high-ranking representatives from politics and tourism, including the Governing Mayor of Berlin, Kai Wegner, as well as representatives of the federal government and international tourism officials, to the official opening tour of the airline’s exhibition stand.

Turkish Airlines has reported a US$2.4 billion profit for 2024 in a challenging aviation industry hit by geopolitical and global tensions, aircraft production delays and engine issues. The carrier also revealed a cash dividend of $260 million for the same period, partly owing to its share buyback strategy. Net debt fell by $8.3 billion in the past three years, reflecting the airline’s strong performance. This follows Turkish Airlines’ impressive growth during the past 20 years, with the airline outperforming sector averages in capacity, passenger numbers and profitability.

Marriott International, Inc. announced another year of strong growth across Europe, Middle East & Africa (EMEA) with a record-breaking number of annual signings of 291 deals representing over 34,000 rooms in 2024.  The company added over 180 properties to its operating portfolio in EMEA last year, expanding its product offerings in the region across travel purposes and segments – from affordable midscale to luxury, as well as entering three new markets – Luxembourg, Angola and Senegal.

JetZero is partnering with Delta Air Lines on a revolutionary, more sustainable aircraft that looks and feels like nothing flying today’s commercial skies. JetZero’s vastly more fuel efficient blended-wing-body (BWB) design is at the center of the collaboration and is one facet of Delta’s ongoing journey to advance industry innovation, drive down cost through increased fuel-savings, elevate the customer experience and achieve net-zero emissions by 2050.

After a busy first day, the international travel industry can look forward to more highlights at ITB Berlin 2025, and the mood among participants is positive. Media professionals and content creators can find the latest information on ITB Berlin and the ITB Berlin Convention for their editorial coverage here. Under the motto ‘The Power of Transition lives here’, today’s ITB Berlin Convention will once again focus on the transformation of the industry. Top-class speakers from companies such as Expedia, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI and Ryanair will discuss the key challenges and opportunities of a changing market.