Tourism News Page 461
Emirates caps record-breaking ATM, welcoming over 27,000 visitors
Emirates has capped off its busiest ever presence at the Arabian Travel Market, forging and deepening nearly 40 partnerships spanning tourism organisations, technology partners, cruise line companies, airlines and rail operators, among others. Across the event’s four-day run, the airline’s stand was buzzing, welcoming over 27,000 visitors to experience Emirates’ full suite of products across its three aircraft types, including its latest-generation A350 Business Class seats and Premium Economy alongside the signature Onboard Lounge and Shower Spa, as well as its sustainability and accessible travel initiatives.
Emirates forges strategic partnerships with four tourism organisations to enhance inbound tourism
Emirates has signed four more Memorandum of Understandings (MoUs) on the side-lines of Arabian Travel Market (ATM) with the Ministry of Tourism and Handicraft in Madagascar, Vietnam-based, multi-sector conglomerate Sun Group, the Greek Ministry of Tourism and Fjord Norway. The newly inked agreements further support tourism flows into these markets from across the airline’s global network.
Emirates and American Express Middle East Sign MOU
Emirates and American Express Middle East (AEME) have signed a Memorandum of Understanding (MOU) at Arabian Travel Market (ATM) that intends to expand their collaboration to explore new offerings for Small and Medium Enterprises (SMEs) in select countries across the Middle East and North Africa. Together, Emirates and American Express Middle East will explore ways to reach and engage with Small and Medium-Sized Enterprises (SMEs) through differentiated offers and value driven initiatives. This may include payments solutions tailored to SMEs, the extension of potential incentives provided by Emirates to American Express Middle East Card Members participating in the Emirates Business Rewards program, among other benefits.
Emirates and MSC Cruises extend long-term partnership
Emirates and MSC Cruises have extended their long-term strategic partnership aimed at enhancing the air-sea traveller experience, supporting Dubai’s cruise ambitions to become a major cruise hub, and exploring future opportunities for joint growth across the airline’s extensive network. Announced at the Arabian Travel Market (ATM) in Dubai, the partnership builds on a decade long year relationship and will leverage the strengths of the airline and MSC Cruises to enhance the guest experience and support the growth of Dubai’s cruise tourism eco-system.
Mohammed bin Rashid visited Arabian Travel Market 2025
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, toured the Arabian Travel Market (ATM) 2025, which concluded yesterday at the Dubai World Trade Centre.
ATM 2025 sets a new benchmark with over 55,000 attendees, marking 16% year-on-year growth
Arabian Travel Market (ATM), the leading global event for the travel and tourism sector, has welcomed more than 55,000 industry professionals from 166 countries, representing a 16% increase on last year’s edition. The event has showcased over 2,800 exhibiting companies, with 19% from the Middle East and 81% from the rest of the world.
Club Escapade the 2025 winner of the ATM Start-Up Pitch Battle
Club Escapade has won the 2025 edition of the ATM Start-up Pitch Battle, which was held in association with Intelak, overcoming stiff competition from some of the region’s leading travel innovators and disruptors. This year’s competition received entries from 40 travel start-ups, including finalists ChatDMC, Penguinpass, SparkleHaze (Woohoo), TravStack, and WROXAI
Saudi Tourism Authority and Accor Launch Bold New Collaboration
The Saudi Tourism Authority (STA) and Accor, a world-leading hospitality group, announced the signing of a landmark Memorandum of Understanding (MOU) at Arabian Travel Market 2025, marking a strategic partnership that will build on Saudi’s emergence as a global tourism powerhouse. This collaboration aligns with Saudi Vision 2030’s goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country’s expanding hospitality landscape.
Rooted in the Region: Rotana Strengthens UAE and Saudi Arabia Presence with 12 New Hotels
Rotana, the Middle East’s leading hospitality management company, has announced a significant expansion of its regional portfolio, with 12 new hotels set to open across the United Arab Emirates and the Kingdom of Saudi Arabia. These openings reaffirm Rotana’s position as the region’s most trusted hospitality operator and underline its commitment to shaping the future of tourism in its home markets.
STORY Hospitality and Urbnlanes Sign Strategic Partnership Agreement to Elevate Egypt’s Hospitality
A landmark partnership agreement between Kuwaiti real estate giant Urbnlanes and UAE-based STORY Hospitality, a subsidiary of Abu Dhabi Capital Group, sees STORY Hospitality appointed as the exclusive operator and manager of the hospitality component within Urbnlanes’ flagship project, Noi Residence in New Cairo.
Sea and air travel take centre stage at ATM 2025 as passenger numbers surge
Sea and air travel have been under the spotlight at Arabian Travel Market (ATM) this week as the event welcomed international leaders from the aviation and cruise industries. Paul Griffiths, CEO of Dubai Airports, shared updates on the latest passenger numbers as well as his fascinating perspective on the future of aviation and the airport experience. Meanwhile, a panel of experts gathered to discuss the progress made in establishing the Arabian Gulf as a premier global cruise destination.
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AlUla Development Company unveils the Design Concept of “NUMAJ,” by the Autograph Collection
AlUla Development Company (UDC), a Public Investment Fund (PIF) company, announces further details about the Autograph Collection Hotel project, which it is developing and will be operated by Marriott International. The announcement reveals the design concept for the hotel, NUMAJ: A Tapestry of the Land along with innovative sustainability practices targeting LEED Gold certification.