Riyadh Air, Saudi Arabia’s new national airline, has signed a landmark strategic partnership with the Ministry of Culture to transform the travel experience by embedding authentic Saudi culture into every aspect of its operations. The agreement was signed during an official ceremony at the Ministry’s headquarters in Riyadh, with Hamed bin Mohammed Fayez, Vice Minister of Culture, and Tony Douglas, CEO of Riyadh Air. This collaboration will highlight the Kingdom’s unique identity while promoting its diverse heritage to travelers worldwide.

Following a comprehensive renovation, Meliá Costa Atlantis reopens as the latest addition to the Meliá Hotels & Resorts portfolio, marking a new chapter for premium hospitality in northern Tenerife. Formerly operating under the Sol brand, the hotel has undergone a complete transformation, part of a strategic repositioning by GMA Corporate for Atom Hoteles Socimi, involved an investment of nearly €4 million, to usher in a new era of elevated guest experiences, positioning itself as a benchmark in hospitality, wellness, and authentic connection with the Canary Islands’ natural environment.

Hyatt Hotels Corporation announced that World of Hyatt members are invited into the vibrant world of The Standard hotels to experience stays that are anything but standard. Those familiar with the legendary global brand know The Standard for its cultural vibrancy and immersive experiences – where DJs and live music, art installations, and fashion week happenings have created unforgettable moments for over 25 years. Now, World of Hyatt members can experience The Standard brand’s zeitgeist – and can now earn or redeem World of Hyatt loyalty points for sleeping at participating The Standard and The StandardX hotels.

IHG Hotels & Resorts has reinforced its leading position in Luxury & Lifestyle hospitality in Australia by signing a major long-term agreement with Salter Brothers. Several high-profile IHG hotels will be rebranded and repositioned within the company’s portfolio of luxury brands – with Regent Hotels & Resorts set to return to Australia after 28 years when Regent Melbourne completes its transformation from InterContinental Melbourne in 2030.

American Airlines is elevating the inflight experience with a bold, flavorful move — tequila is officially taking to the skies. Customers asked, and American answered. Starting June 1, the airline will begin offering tequila on select flights as an inflight alcoholic beverage option for eligible customers. For this milestone moment, American knew it wanted to select a brand the airline can connect with beyond the glass, which is why the airline selected Dallas-Fort Worth’s own award-winning Socorro Tequila.

DoubleTree by Hilton, Hilton’s fast-growing, upscale hotel brand known for its warm hospitality, is celebrating two monumental milestones: the opening of its 700th hotel and its expansion into 60 countries and territories. Over the past year, the brand welcomed more than 40 new properties to its portfolio, marking major firsts – Hilton’s debut in the city of Nice, the country of Laos and the Azores Islands region, as well as DoubleTree by Hilton’s debut in Malta. These recent additions bring DoubleTree’s global footprint to 60 countries and territories, representing more than a tenfold increase in global presence since 2008 when the brand first expanded beyond the Americas into international markets.