The Phocuswright Conference 2025 News
The Phocuswright Conference 2025 – Part 1 highlights
San Diego set the stage for a lively opening to The Phocuswright Conference 2025, where more than 600 travel leaders debated the industry’s next chapter. Across sessions, one theme rang clear: AI is no longer a future disruptor, it’s a present reality – but loyalty, trust, and human connection remain the anchors. From OTAs morphing into financial institutions, to TikTok and Reddit defending the value of authentic recommendations, to hoteliers wrestling with fragmented systems, the conference spotlighted both the promise and the pitfalls of technology in travel.
11 ways travel leaders are using AI to transform their day-to-day
Artificial intelligence isn’t just reshaping travel technology, it’s reshaping the way travel leaders think, work, and create. From using AI to communicate more clearly to embedding it into enterprise platforms that forecast demand and personalize experiences, executives across the industry are finding new ways to collaborate with machines. Some embrace AI as an everyday assistant; others approach it with caution, mindful of preserving human creativity and judgment. Yet all agree: the potential is enormous, and we’re only at the beginning of understanding how these tools will redefine travel, business, and leadership itself.
Icons and Innovators Converge: The Phocuswright Conference 2025 Program
Phocuswright today announced the full program for The Phocuswright Conference 2025, the travel industry’s most important stage where global leaders, bold disruptors, and rising innovators converge to define the future of travel. Taking place November 18-20, 2025, at the Manchester Grand Hyatt in San Diego, CA, the event will spotlight candid conversations, cutting-edge research, and high-stakes debates at a moment of unprecedented change for travel, technology, and consumer behavior.