Recently, it was reported that PC sales had dropped to their lowest level in history, with global shipments falling by 10.9 per cent in the second quarter of 2013. It’s no secret; consumers continue to prefer using tablets and smartphones to engage with online content, as these mobile devices are arguably more responsive, more accessible and can be used on the move.
Adara, a global leader in helping digital advertisers efficiently use big data to reach highly-targeted traveller audiences, has grown exponentially since its launch in 2005. As the company opens its new regional headquarters in Dublin today, Breaking Travel News sits down with European vice president Tobias Wessels to discuss what the future holds for this most innovative of travel technology brands.
The latest online search data released by award winning digital marketing agency, Greenlight, reveals 21% of the 2.5 million UK consumer online searches for hotels in May, were made using mobile devices. The majority, 59%, were for hotels in the UK, with London and York attracting the most queries.
Improvements to Inghams agent’s website have led to an increase of 50% more agents visiting, year on year. By making the website more user friendly, Inghams agents website has seen a significant increase in the number of travel agents who visit the site to make bookings, search for offers and promotions and follow the training modules to improve their product knowledge.
Tep Wireless has extended its reach to 17 more countries, offering global travellers unlimited, affordable internet access without the risk of running up extortionate mobile phone bills.
Lowcostbeds has increased the number of long haul hotels now on offer to over 20,000 properties. The news comes as the company announces it is planning to launch a new improved version of its XML gateway in the next few weeks, giving many online agents even faster access to its full range of 100,000 hotels.
A new survey of more than 600 business travellers conducted by FlightView sends an important message to airport and airline executives: it’s time to get on board with advanced travel technology. FlightView’s new survey found that mobile, day-of-travel notifications are critical for business travellers.
Figures from digital analyst comScore have revealed a spike in demand for travel websites in the Unites States during March as holidaymakers visited looking for spring break travel bookings. “Travel sites saw considerable pickup during the month as many looked to book last-minute spring break trips and summer travel,” explained Jeff Hackett, executive vice president of comScore.
Britons love their escapes and this is proved by a travel industry that has been booming even while many other parts of the United Kingdom’s economy were not doing so well. Psychologists say that those who live on an island can often expand their world and feel better about life when they have the chance to travel and there really is no better way to see the world in style and in comfort than to decide on a cruise.
Hotels which fail to spend time and money on their websites face a drop in bookings and profitability, according to a new study. Customers expect a host of features on hotel websites, even when looking at small hotels in developing countries, according to the researchers from the University of Portsmouth.