The official launch date of the spectacular new Soho Square conveniently located between the family orientated Sierra hotel and the majestic Savoy is set for its grand official opening in March 2009. Designed for the rapidly changing tourist demographic of Sharm El Sheikh, the old school diving fraternity being replaced with the classic holiday makers demanding a higher level of entertainment and the younger generation looking to Egypt for its combination of accessibility, all year round great weather and affordability. It is this new generation that are seeking a higher quality of nightlife and dining standards and by creating an entire night out in one setting with authentic five star cuisines and bars that exist on par with their trendiest—European counterparts, they are sure to have all their holiday needs catered for.Soho Square brings Sinai into the 21st century with something for everybody, offering infallible service, exquisite dining, and fantastic entertainment for all from families with children to young couples looking for a romantic get-a-way and all within a sensational venue that makes ones visit a truly unforgettable hassle free experience