British hotelier Sir Rocco Forte has credited the Gulf’s long-term investment vision and rapid decision-making culture as key drivers behind the global expansion of Rocco Forte Hotels, as UK businesses increasingly turn abroad for growth and capital. Forte described his company’s alliance with Saudi Arabia’s Public Investment Fund (PIF) as “transformational,” strengthening the group’s balance sheet and elevating its international profile. “The PIF are very good people to work with. They take a long-term, strategic view. They saw potential in us not for short-term returns but for sustained global growth,” he said.