Aljada, Sharjah’s flagship lifestyle destination developed by Arada, has become home to one of the emirate’s most significant Ramadan experiences with the arrival of Alsimrah, the largest Ramadan tent in Sharjah. Located within the vibrant mixed-use district, the venue combines traditional Emirati hospitality, large-scale dining and cultural programming with modern technology, creating a unique gathering space during the Holy Month.

Sharjah, represented by Sharjah Commerce and Tourism Development Authority, along with a delegation comprising 19 entities from both the government and private sectors in Sharjah, is participating in the “ITB Berlin 2025,” the world’s largest travel trade fair. The event is being held from March 4 to 6 at the Berlin Exhibition Centre under the slogan “The world of travel lives here.” This participation aims to offer a comprehensive picture of the Emirate’s distinctive tourist attractions and the exceptional qualities that make it a prominent destination on the global tourism map.

The Sharjah Commerce and Tourism Development Authority has unveiled the latest developments taking place in the emirate, including plans to build its position as a family tourism destination.

With over 200 rooms the hotel is conveniently situated in the centre of Sharjah, providing easy access to prominent sites in the city including Bank Street for business and major leisure destination Al Majaz Waterfront.

The Sharjah Investment & Development Authority (Shurooq) has signed a management agreement with Emaar Hospitality Group to operate a lifestyle boutique hotel in the heart of Al Qasba, one of the most popular lifestyle and leisure destinations in the emirate.

General Hotel Management has named Patrick Moukarzel general manager of the Al Bait Sharjah, a 53-key hotel scheduled to open later this year in a historic district of the United Arab Emirates’ third largest city.