SATA International aims to kick start its new season of direct flights to the Azores by investing in a large scale outdoor advertising campaign across London’s elite Underground stations to entice nature lovers to the stunning archipelago.
SATA Group signs an interline agreement with the North American company Virgin for destinations on the west coast of the United States, an area where a large Azorean community lives.
From Saturday 7 April, SATA International will resume direct flights from the UK to the Azores. SATA International flights will be operating every Saturday until 27 October 2012, with early afternoon departures from London Gatwick to Ponta Delgada on Sao Miguel, the largest of the Azorean Islands.
SATA has established a key partnership with Alitours, the result of a series of initiatives by SATA Express to promote the Azores destination. Among these was a “FAM TRIP” in 2011, showcasing the nine islands’ main natural wonders to this new partner’s representatives.