As the summer solstice approaches, bringing the longest day of the year on June 21st, travellers are increasingly looking for destinations that make the most of Europe’s extended daylight hours. Riviera Travel’s latest booking data reveals that demand is heavily concentrated around scenic European escapes, with just 15 top-performing European itineraries accounting for 50% of all recent website bookings. Growing appetite for picturesque landscapes heroes’ destinations such as Lake Como, Provence, Paris, and the Douro Valley, underlining strong appetite for scenic European escapes that come into their own in the golden light of solstice.

Riviera Travel has launched a new brand campaign, designed to ‘break the mould’ in river cruise advertising.