Propellic News
Propellic strengthens executive leadership to support next phase of growth in travel marketing
Propellic, a category-leading digital and performance marketing agency dedicated exclusively to the travel and tourism industry, today announced the expansion of its executive leadership team with the appointments of Jeff Johnson as Chief Operating Officer and John Matson as Chief Revenue Officer. The additions mark a key milestone as Propellic enters its next phase of growth, enterprise expansion, and product innovation. The leadership appointments underscore Propellic’s focus on scaling operational excellence, strengthening revenue discipline, and expanding the ways it supports travel brands navigating an increasingly complex marketing and distribution landscape.
AI-Powered visibility and full-funnel integration emerge as key drivers of travel brand success
Propellic, the travel-focused performance marketing agency managing global digital initiatives for leading brands, unveils the AI Travel Megatrends 2025 and 2026 playbook, a comprehensive look at how AI is transforming travel businesses across the entire funnel, from search to paid media. The analysis highlights five major trends shaping travel marketing strategies in 2025, along with an outlook on what to expect in 2026.