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Prince William’s visit boosts AlUla’s rise as a cultural and luxury travel jewel

Prince William’s visit boosts AlUla’s rise as a cultural and luxury travel jewel

12 February 2026 Press Release Tourism News Sustainable Tourism News

AlUla’s emergence as one of the world’s most compelling cultural and conservation‑driven destinations has received a powerful endorsement this week, as HRH The Prince of Wales spent the final stage of his official Saudi Arabia tour immersed in the ancient oasis city’s heritage landscapes and groundbreaking regeneration and rewilding work.