Premier Inn Middle East News
Premier Inn launches Ramadan Art Competition
To celebrate Ramadan and the Year of The Family, Premier Inn Middle East is inviting children aged 3 to 11 from across the UAE to take part in its Ramadan Art Competition. Embracing the theme ‘My Family in Ramadan’, young artists are encouraged to illustrate how their families celebrate being together, sharing, and the joy of Ramadan.
Premier Inn signs MoU with Equitativa to accelerate GCC expansion
Premier Inn Middle East has signed a Memorandum of Understanding (MoU) with Equitativa Real Estate, an international holding company providing real estate funding and investment management capabilities, marking an important step in the brand’s next phase of growth across the GCC.
Experience Ramadan with Premier Inn’s Flash Sale – Rooms from AED 149
As the most special time of the year approaches, Premier Inn Middle East invites residents and visitors to slow down and experience a different side of the city with its limited-time Ramadan Flash Sale, launching on Thursday 12 February, with hotel stays from AED 149++ per night
Premier Inn Middle East appoints Jennifer Edwards as Operations Excellence Director
Premier Inn Middle East has appointed Jennifer Edwards as its new Operations Excellence Director. Edwards joins the Middle East division from Premier Inn UK, bringing over a decade of experience in operations management and commercial leadership across the UK and Australia. With a proven track record of leading change and delivering results, she will play a key role in supporting the brand’s ambitious growth journey in the Middle East.
Survey reveals that 91% of UAE Residents consider Breakfast the Most Important Meal of the day
Ahead of Better Breakfast Day on 26 September, Premier Inn Middle East has revealed new insights into the UAE’s breakfast routines. The survey shows that more than 90% of residents consider breakfast the most important meal of the day, with 76% eating it daily. Eggs (88%) are the nation’s favourite breakfast dish, fresh fruit (81%) is the most popular healthy pick, and pancakes (52%) are the top choice for a morning treat. The findings also highlight that hotels are the most popular breakfast spot (33%), with 98% having breakfast when staying at a hotel and buffets strongly preferred (71%). For most residents, the main benefit of breakfast is the energy boost it provides to start the day (85%).
Premier Inn launches Weekly Summer Deals with rooms from AED 99
This summer, Premier Inn Middle East is turning up the heat on savings with the launch of its Weekly Summer Deals, offering guests 30 per cent off stays every Wednesday and Thursday at selected hotels across the UAE and Qatar. Rooms start from just AED 99, giving travellers the perfect excuse for a spontaneous staycation, last-minute EID escape, or city adventure.
Premier Inn celebrates Stellar Year at Moon & Stars Awards 2025
Premier Inn Middle East has marked another stellar year during the 2025 Moon & Stars Awards, held at the iconic Hard Rock Café in Dubai. The vibrant event celebrated the remarkable contributions of team members from Premier Inn’s regional hub and its 11 hotels across the UAE and Qatar, recognising their outstanding commitment, performance, and positive impact on the business and brand in the region.
Premier Inn and The Digital Hotelier sign Strategic Sustainability-Focused Digital Partnership
In alignment with the UAE Green Agenda 2030 and shared sustainability goals, Premier Inn Middle East and The Digital Hotelier have signed a strategic digital partnership across the GCC. The agreement, announced during Arabian Travel Market (ATM) 2025 in Dubai, marks a major step forward in promoting environmentally responsible innovation in the hospitality industry. This partnership supports Premier Inn Middle East - a joint venture between the Emirates Group and Whitbread, known for its high-quality, high-value accommodation - in its commitment to sustainability, innovation, and operational excellence. By joining forces with The Digital Hotelier - one of the region’s leading pioneers in guest experience and hospitality technology - Premier Inn aims to digitise key guest services and back-end operations, reduce paper use, and enhance resource efficiency across its hotels in the Middle East.
Premier Inn and Emirates Leisure Retail support 18th Emirates Physical Fitness Championship
Team members from Premier Inn Middle East, in collaboration with Emirates Leisure Retail (ELR), participated in the 18th Emirates Physical Fitness Championship for People of Determination organised by the Emirates Autism Center. As part of the initiative, they distributed 500 lunch boxes to children with autism at a special fitness event at Al Jazira Club in Abu Dhabi on 24 April.
Premier Inn launches Book Direct Campaign – Same Price, More Benefits
Premier Inn Middle East, a joint venture between Emirates Group and Whitbread, has launched its new Book Direct campaign, marking a major milestone in the brand’s digital evolution. This initiative is set to accelerate Premier Inn’s online performance, boost direct bookings, and provide guests with unbeatable value across its hotels in the UAE and Qatar.
Premier Inn Middle East’s Commitment to Internal Growth and Development
Premier Inn Middle East is deeply committed to developing talent and fostering growth from within. This is a cornerstone of Premier Inn’s business model which focuses on Trading Brilliantly, Investing in the Business and Profitable Growth. The company’s inclusive People and Culture strategy prioritises career development opportunities for team members at all levels, empowering them to grow and advance within the organisation.
Premier Inn wins Gold Employee Happiness Award for Best Employee Driven Business Change
Premier Inn Middle East has been awarded the Gold Employee Happiness Award for Best Employee Driven Business Change at the Employee Happiness Awards 2024. The company has been recognised for its One Pulse Employee Survey, a tool that has driven transformational business changes by leveraging team member feedback.