The topic of online versus traditional booking channels will once again be a key focus at the 2013 Arabian Travel Market technology seminar sessions as organiser, Reed Travel Exhibitions, highlights the dramatic shift in consumer mindset over the last 12 months as travellers log on to technology for convenient airline and hotel bookings.
The latest eTravel Benchmark results from eDigitalResearch have found that creating a strong, engaging and responsive online presence is vital to travel firms to provide security and protection during the current turbulent trading times in the industry.
FlightNetwork.com, one of Canada’s leaders in online travel, today announced they have rebranded their corporate identity and are launching their first National ad campaign through radio, newspapers, online, social media, out of home and ambient.
A quarter of all advertising is now being spent online. According to a new study by Price Waterhouse Coopers and the Internet Advertising Bureau, web advertising grew 12.8 percent last year, three times the 2009 level, with social media, mobile advertising and digital magazines fuelling the growth.
iXiGO.com, India’s leading travel search engine, has revealed the results of its recent online travel survey, providing unique insights into online travel consumer behavior in India.
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