This summer, Olympic Holidays is revolutionising island getaways with its Fly In, Ferry Out concept - perfect for travellers seeking authentic, off-the-beaten-track experiences. Rather than settling on buzzy hubs, visitors can land on lively islands and then glide across the Aegean to discover serene sister isles.

The campaign will demonstrate “the pleasure of the discovery and immersion into the Greek way of life,” said managing director, Michael Vinales.

Olympic Holidays has strengthened its summer 2012 offering in signing a new deal with Aegean Airlines to provide flights on key routes this summer.