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Marriott International and Sun Group Strengthen Strategic Relationship with the Signing of 10 Hotels

Marriott International and Sun Group Strengthen Strategic Relationship with the Signing of 10 Hotels

Marriott International, Inc. signed a multi-property agreement with Sun Group, Vietnam’s leading integrated destination and resort developer, to bring 10 new hotels and resorts, spanning eight of Marriott’s extraordinary brands and comprising almost 4,500 keys across Phu Quoc and Vung Tau. This agreement is set to mark the debut of two brands in Vietnam – W Hotels, the luxury lifestyle offering, and stylish and playful Moxy Hotels. These new properties are scheduled to open between 2027 and 2030, as integral elements of Sun Group’s game-changing developments. Marriott International were voted the World’s Leading Hotel Brand and Sun Group received the award for Asia’s Leading Integrated Tourism Group 2025 at the 2025 World Travel Awards.

JW MARRIOTT CRETE RESORT & SPA, CRETE’S MOST TALKED ABOUT LUXURY RESORT, REOPENS THIS SPRING

JW MARRIOTT CRETE RESORT & SPA, CRETE’S MOST TALKED ABOUT LUXURY RESORT, REOPENS THIS SPRING

24 March 2026 Press Release Hotel News Organisations & Operators Spa News

As Crete continues to emerge as one of the Mediterranean’s most compelling luxury destinations, JW Marriott Crete Resort & Spa, the luxury seafront resort which launched in 2025, will reopen for the summer season on April 15, welcoming guests to a serene coastal retreat where architecture, nature and understated hospitality come together above the island’s dramatic shoreline near Chania.

OKUPA BRINGS A NEW GENERATION OF URBAN HOSPITALITY TO THE GREEK CAPITAL

OKUPA BRINGS A NEW GENERATION OF URBAN HOSPITALITY TO THE GREEK CAPITAL

24 March 2026 Press Release Hotel News Organisations & Operators

One year after opening in the heart of Athens’ vibrant Psiri district, Okupa enters a new chapter, following a first year shaped by local recognition and word-of-mouth cult following among the city’s creative community. A new and next-generation expression of Athenian hospitality, Okupa was conceived for the modern traveller looking for an alternative to conventional boutique hospitality. Created not for a specific demographic but for those with a shared sensibility, Okupa reflects a more fluid, contemporary way of experiencing Athens — one where design, gastronomy, culture, music and people coexist within a single urban setting.

Sofitel Rio de Janeiro Ipanema: an iconic transformation redefining Sofitel in Brazil

Sofitel Rio de Janeiro Ipanema: an iconic transformation redefining Sofitel in Brazil

23 March 2026 Press Release Hotel News Organisations & Operators

Sofitel, a pioneer of French luxury hospitality since 1964, announces the transformation of Sofitel Rio de Janeiro Ipanema into the brand’s first flagship hotel in Brazil. With its inauguration scheduled for end of 2026, the hotel will emerge as a renewed icon on Ipanema Beach, offering 172 rooms and suites and a bold expression of Sofitel’s contemporary vision of luxury hospitality.

The Livingston Debuts as The First Hyatt Hotel in Brooklyn, N.Y.

The Livingston Debuts as The First Hyatt Hotel in Brooklyn, N.Y.

23 March 2026 Press Release Hotel News Organisations & Operators

The first Hyatt-branded hotel in Brooklyn, N.Y. has now debuted, adding a modern hideaway to the city’s cultural district. St. Louis-based Midas Hospitality and its partner ACRES Capital developed the 104-room upscale hotel, The Livingston, part of the JdV by Hyatt brand. Designed for travelers with a sense of genuine discovery and community, the 22-story hotel ties into local culture with thoughtfully curated spaces.

Hyatt Introduces the Grand Hyatt Brand in Izmir, Türkiye

Hyatt Introduces the Grand Hyatt Brand in Izmir, Türkiye

23 March 2026 Press Release Hotel News Organisations & Operators

Hyatt Hotels Corporation announces the launch of Grand Hyatt İzmir İstinyePark, marking the second Grand Hyatt hotel in Türkiye and reflecting the growth brand presence of Grand Hyatt across Europe, Africa and the Middle East. Formerly managed under the Hyatt Regency brand, the property has undergone a redesign of public spaces, offering an enhanced arrival experience for guests. This includes a new courtyard and an elevated lobby entrance that has convenient access to the luxury retail destination, İstinyePark İzmir Shopping Mall, as well as a stylish new restaurant FARO7, and an exclusive Grand Club, which is set to open soon. With a contemporary design, spacious spa, and gastronomic delights, Grand Hyatt İzmir İstinyePark is a haven for those in search of a redefined city experience.

Hilton To Double Lifestyle Portfolio in EMEA

Hilton To Double Lifestyle Portfolio in EMEA

23 March 2026 Press Release Hotel News

Hilton is set to grow its lifestyle portfolio to more than 200 trading and pipeline properties in EMEA. As part of this growth, the company has announced multiple new signings across its lifestyle and Collection brand portfolio, including the debut for Motto by Hilton in France and Tapestry Collection by Hilton in Germany. With owner demand and traveller appetite for experience-led stays continuing to rise, Hilton has now surpassed 100 trading lifestyle hotels across EMEA, reinforcing lifestyle as one of the company’s most dynamic growth segments.

Hilton Announces Exclusive Agreement with YOTEL to Expand Global Footprint in Lifestyle Segment

Hilton Announces Exclusive Agreement with YOTEL to Expand Global Footprint in Lifestyle Segment

23 March 2026 Press Release Hotel News Organisations & Operators

Hilton have announced an exclusive agreement with YOTEL that will provide guests yet another way to stay within the hospitality leader’s growing global portfolio.  With highly efficient hotels in urban markets, YOTEL has pioneered ways to meet changing guest needs through stays that feature smart room design, and clever tech-enabled features.

GFA, Hilton Announce Waldorf Astoria Residences Guadalajara

GFA, Hilton Announce Waldorf Astoria Residences Guadalajara

23 March 2026 Press Release Hotel News Organisations & Operators

Mexican firm Grupo Imobiliario GFA, internationally recognized for setting new standards in high-end real estate development, and global hospitality leader Hilton (NYSE: HLT) today announces the signing of Waldorf Astoria Residences Guadalajara (The Residences). Expected to deliver in Winter 2029, this milestone project marks the debut of the first Waldorf Astoria standalone branded residence in Mexico and the Caribbean and Latin America and exemplifies the continued growth of the Waldorf Astoria residential portfolio globally.