Vodafone UK has developed an interactive map on Twitter which tracks the holidaying habits of travellers. The #ukhols map captures detail through constant updates on users’ trips and displays information in the form of an interactive map. Tweeters will be able to see the top 10 holiday destinations, have their very own live holiday reviews and use the map as a holiday planning forum. They can tweet their age, sex, first half of the UK postcode, destination and information on the destination to twitter after #ukhols to put their quick review on the map.
Low-cost flying has revolutionised travel by spawning a mass culture of taking regular short breaks instead of an annual holiday. But while our frequency of travel may have grown exponentially over the past decade, the quality of the flying experience has declined in equal measure.
Travel companies including SAS, SABRE, Lufthansa, Finnish Tourist Board, Swissair, lastminute.com, Icelandair Oracle, Transport for London, will be speaking at the SMS and Location Based Services for the Travel Industry Conference that will take place this February 12-13 in Olympia London.