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SAS Launches AI-Generated Campaign to Welcome Summer Season in Malmö

SAS Launches AI-Generated Campaign to Welcome Summer Season in Malmö

8 May 2024 Press Release Airline News

SAS kicks off the summer season with an AI-generated campaign to welcome visitors to Copenhagen and Malmö, partnering with Swedish AI artist Stephanie Löwenstein. The campaign features bold images showcasing virtual SAS passengers across online channels, streets of Copenhagen and Malmö, and key airports in Scandinavia.

20% of Malmö´s Eurovision Tickets Snapped Up by UK Fans

20% of Malmö´s Eurovision Tickets Snapped Up by UK Fans

4 April 2024 Press Release Travel Events News Tourism News

With the Eurovision Song Contest 2024 fast approaching on 4-11 May, Malmö is gearing up for a global celebration, bringing together music lovers from across the world with the UK, last year´s host country topping the list of international visitors, representing nearly a fifth of total ticket sales. There is also great interest from the USA, Australia, Germany, Denmark and Spain with foreign ticket buyers accounting for 66% of tickets sold. The remaining 34% come from Sweden.