In partnership with AIMS Holding, IHG Hotels & Resorts, one of the world’s leading hospitality companies, is set to bring its ultra-luxury brand, Regent, to the holy city of Makkah, marking a significant milestone in the Kingdom’s evolving hospitality landscape. IHG and AIMS have signed an agreement to brand and operate a property that is strategically located just steps from Al Haram Al Sharif. With construction already underway, the hotel is moving ahead of initial timelines, reinforcing IHG’s commitment to expanding its luxury portfolio in the region.