The Flower Parade, a highlight of the Flower Festival - an event promoted by the Regional Secretariat for Tourism, Environment and Culture of Madeira - will, from this year onwards, be held on two Sundays, on 3 and 17 May. This decision, aligned with the objective of enhancing the visitor experience set out in the UPGRADE Programme, aims to enhance the prestige of the parade and its participants, while also providing better viewing conditions for the public.