With the Leadership Exchange, Phocuswright and ITB Berlin have created a new, exclusive dialogue format that deliberately goes beyond traditional conference formats. In a closed circle of leading decision-makers from the travel industry, technology, investment and strategy, the focus was not on day-to-day operations but on setting the structural course for the next two decades The 90-minute gathering on Tuesday at the CityCube Berlin convened international industry representatives to discuss key issues for the future of the global travel industry. The starting point was the conviction that tourism is at a strategic turning point: technological innovations – especially in the field of AI – changing market structures, geopolitical challenges and ecological conditions are fundamentally changing value creation, competition and responsibility.