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Laterooms News partners with B&B Association partners with B&B Association

13 June 2011 Hotel News

Hotel room aggregator has partnered with the Bed & Breakfast Association as it attempts to promote the sector in the UK. The new campaign – entitled B&B Lives – is designed to provide exposure for bed and breakfast establishments, while simultaneously telling the stories of the people that set them up.

Laterooms appoints Efficient Frontier to boost searches

10 February 2009 Press Release Travel Technology News

LateRooms has appointed search engine marketing specialist, Efficient Frontier, to raise its European search campaigns across its three search engines.The accommodation website aims to boost the efficiency of its paid search and increase click through rate of the online campaign by up to 80% by using Efficient Frontier’s complex algorithms, tailored services and forecasting ability to provide a specialist search marketing solution.