LateRooms.com today launches their Virtual Concierge service, to assist social media users in finding their perfect hotel and location for their designated budget. The discount hotels specialist site has designed the interactive “all-knowing” service to play the role of a dedicated hotel concierge, and is able to search among the 50,000 properties they hold on the website.

The LateRooms.com Concierge will operate on, Twitter and Facebook, aimed at both busy professionals who don’t often have time to search for a hotel, but also at people who simply want a bit of inspiration or to try a new type of hotel or short break destination. Based around the fundementals of budget, destination and dates, the dedicated Concierge team will be able to come back with hotel suggestions through timely and short messages on Twitter or Facebook, and take the hassle out of finding a hotel for LateRooms.com’s thousands of customers.

From business trip hotel rooms, to romantic B&Bs for a long weekend, LateRooms.com can instantly be used to search by location, date and accommodation requirements and the Concierge service is designed to streamline this process even further. Simple questions such as “Any great deals in Barcelona this weekend?” or “Which Brighton hotels let me bring my dog?” will now allow the discount hotels specialist to further interact with customers in real-time and engage in advice on breaks, expanding on their already comprehensive hotel booking service.

“This fantastic new service is really helping us to expand on our wealth of free and friendly advice on all things hotels,” said Alex Spyrou, LateRooms.com’s Online Marketing Manger. “We really pride ourselves on our choice of accommodation but also our social media offering, and the LateRooms.com Concierge is a great way to bring some personal interaction and great customer service direct to our users on Facebook and Twitter.”