‘Visit Kerala 2015’, a new initiative of Kerala Tourism to promote the State’s destinations, will be launched this year from April 1, with a series of events ranging from arts to sports. “The main focus of ‘Visit Kerala 2015’ will be to strengthen the promotion of tourism products including Ayurveda, Responsible Tourism and Spice Route-Muziris,” said Mr A. P. Anilkumar, Minister for Tourism, Kerala.