The third edition of the annual Magical Kenya Travel Expo, a high profile international tourism exhibition hosted by the Kenya Tourism Board, has launched in Nairobi. The expo is one of the fastest growing exhibitions in the tourism industry aimed at raising the profile of the destination, and this year celebrates the 50th anniversary of Kenyan independence.
Kenyan cabinet secretary for tourism Phyllis Kandie has reassured visitors to the country conditions remain “as normal” following an attack on the Westfield shopping centre in Nairobi. “The attack was a despicable act of cowardice intended to instill fear among Kenyans and our visitors, but the attackers must never be allowed to have their way,” Kandie said.
At least 68 people have been killed during a shooting rampage at a shopping mall in an upscale district of Nairobi which is popular with tourists and British expatriates. The attack, which is ongoing, is thought to have been orchestrated by extremists from the Somali al-Shabab movement in protest at Kenyan activity in Somalia.
Breaking Travel News will be on hand at World Travel Awards celebrates its Africa Gala Ceremony in Kenya on October 16th, with hundreds of industry leading figures expected to attend. Here we bring readers up to date with exactly what has been happening in this rapidly growing tourism hotspot.
Organisers of the Africa Hotel Investment Forum and other leaders of the hotel investment community have welcomed the new pro-tourism administration in Kenya, hot on the heels of the announcement by the president of several ministerial candidates. The new government stood for election with tourism highlighted in its manifesto and since Uhuru Kenyatta’s inauguration, commitments have been made to increase the intensity of Kenya’s tourism marketing activity, to double the number of tourists to three million a year and to provide incentives to encourage investment in tourist accommodation.
Muriithi Ndegwa, Managing Director, Kenya Tourism Board, speaks to Breaking Travel News at ITB Berlin 2013.