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Puerto Rico and Jamaica leading the Caribbean’s official destination social media race

Puerto Rico and Jamaica leading the Caribbean’s official destination social media race

12 May 2026 Focus

Breaking Travel News analysis of World Social Media Directory https://worldsocialmedia.directory/ data shows Puerto Rico and Jamaica leading the Caribbean’s official destination social media race. But the region’s next growth story may depend on something bigger than tourism board channels: the rise of Caribbean creators, cultural voices, diaspora storytellers and global livestreamers who can turn island identity into worldwide attention.