Elegant Hotel Collection, the global luxury soft brand powered by HotelREZ Hotels & Resorts®, today announces its transition to Elegant Hotels of the World®, marking a new phase of scale, ambition and commercial discipline. Anna Payne, Vice President of Global Brands, HotelREZ Group, commented: “Elegant Hotels of the World reflects the progression of a pioneering soft brand that is expanding its value proposition to offer independent hotels the global platform and commercial strength required to compete more effectively. Continued investment in the brand’s route to market sits at the centre of this progression, with the launch of new digital platforms that strengthen how hotels are discovered, considered, and ultimately booked.