Ireckonu, the hospitality tech company behind some of the world’s most intelligent middleware and Customer Data Platform (CDP) solutions, today announced the launch of its new marketing automation feature — a powerful enhancement to its CRM offering designed to transform how hotels engage with guests.

Cloudbeds, the premier hospitality management software platform, has revealed 38% of hotel employees say their experience with property management systems (PMS) influenced their decision to leave a job. Cloudbeds’ newly unveiled user experience research found that while hotel employees generally rate their PMS highly for usability and productivity, issues such as system complexity, slow learning curves, and poor integrations create daily frustrations that can directly impact staff retention.