Greece Tourism News Page 2
Skyros Holidays Celebrates Rich Island Heritage While Honouring Creativity and Inspiration
Skyros Holidays has announced new programmes that pay tribute to the island’s storied past while carrying its creative legacy into the future. Located on Skyros, one of the oldest inhabited Greek islands, Skyros Holidays merges centuries-old cultural traditions with modern courses designed to inspire and transform.
Hilton Bolsters Athens Presence with Three Lifestyle Hotels
Hilton has confirmed plans to open three properties in Athens following franchise agreements with Aluma Greece IKE. Adia Aluma Athens, Curio Collection by Hilton and Anise Aluma Athens, Tapestry Collection by Hilton are both expected to open in 2025, with Skylark Aluma Athens, Tapestry Collection by Hilton set to open in 2026. The signings of these three new hotels across the Curio Collection by Hilton and Tapestry Collection by Hilton brands will further strengthen Hilton’s lifestyle portfolio, adding over 500 new rooms for guests in the Athens.
PHĀEA: Redefining Greek Hospitality with a Truer, Timeless Vision
Introducing PHĀEA, a visionary new name in Greek hospitality founded by sisters Agapi and Costantza Sbokou. Rooted in the concept of philoxenia—the ancient Greek tradition of warm, generous hospitality—PHĀEA embodies a new approach to luxury: one that is immersive, sustainable, and deeply connected to place. The brand unites Crete’s most celebrated properties under a singular identity, offering travelers a more meaningful way to experience Greece. PHĀEA derives its name from the Greek word meaning “the light of the eye”—a sign of joy and happiness. This philosophy is woven into every detail of the brand, from its commitment to authentic hospitality to its vision of pushing the boundaries of luxury toward a kinder, more thoughtful version of travel.
Skyros Holidays Unveils Transformative 2025 Programme
Skyros Holidays Unveils Transformative 2025 Programme: Where Areté Meets Creativity, Community, and Personal GrowthThe Skyros Centre, Skyros Island, Greece (31 May – 5 July) Set in the heart of charming Skyros Town, the Skyros Centre offers a rich line-up of immersive masterclasses:
Introducing Zélia Resort & Spa Halkidiki
Nestled between the Aegean Sea and the majestic Mount Olympus, Zélia Resort & Spa Halkidiki is set to open its doors in April 2025. The adults-only haven epitomises effortless luxury, offering a seamless blend of natural beauty, exceptional gastronomy, and world-class wellness. Situated on the picturesque coastline of the Kassandra peninsula, just 50-minutes from Thessaloniki International Airport, and 25-minutes from the centre of Nea Moudania, the new resort is primely positioned to explore the very best of the region.
Four Seasons Expands Portfolio in Greece with Luxury Resort and Private Residences at Hinitsa Bay
Four Seasons, the world’s leading luxury hospitality and branded residential company, in partnership with Hinitsa Bay Holdings, announces plans for the redevelopment of a beachside property at Hinitsa Bay, Porto Heli, Greece into a luxury resort and private residences.
Greece Set to Captivate Global Audiences at WTM London 2024 Expo
Greece will take center stage at this year’s World Travel Market (WTM) 2024 exhibition, which will be held from November 5 to 7 at the ExCeL London convention center. As the world’s most influential travel and tourism event, WTM London attracts the global travel community, showcasing innovative trends and insights.
Mar-Bella Collection Announces New Hotel Avali, Set to Open in summer 2025
Mar-Bella Collection, a family-owned Greek luxury hospitality brand, is delighted to announce that it will open a new hotel, Avali, in July. Nestled in the prime beachfront setting of Agios in south-west Corfu, the new hotel is less than 300-metres from the brand’s established MarBella and Nido hotels. The hotel will open following the meticulous rebuild of an existing property with 76 rooms and suites, catering to couples, friends, solo travellers and free-spirited young families with children over 6 years old seeking barefoot luxury.
Four Seasons and AGC Equity Partners Announce Plans for Luxury Resort in Mykonos, Greece
Leading luxury hospitality company Four Seasons and Blue Iris Investments S.A, (‘Blue Iris’), an investment vehicle of AGC Equity Partners (‘AGC’), a global alternative asset investment firm, announce plans for a brand new beachside resort that will welcome its first guests in summer 2025.
Skyros Island, Greece Protects Its Unique Charm by Rejecting Mass Tourism
Skyros Island, renowned for its natural beauty, tranquil atmosphere, and rich cultural heritage, has decisively rejected a proposed large-scale tourism expansion. The island’s rugged landscapes and serene beaches, perfect for holistic retreats, were at risk of being overshadowed by such developments. This decision preserves Skyros’ unique charm—one of the reasons Skyros Holidays chose the island as the ideal home for retreats fostering personal growth, creativity, and well-being in harmony with nature.
Greece Wins Five Prestigious Awards at the 5th World MICE Awards
The annual World MICE Awards Gala Ceremony in Ho Chi Minh City, Vietnam, had a distinct Greek presence, with a Greek destination, two hotels, a travel agency, and a conference center securing awards in the Europe and Greece categories.
Greece’s emerging summer destinations lead the way in tourism growth
As Greece continues to be one of the world’s top travel destinations, there is a notable shift in travel demand as travellers are increasingly seeking off-the-beaten-path locations for their Greek holidays, according to the latest report, “Emerging Destinations in Greece 2024,” which highlights evolving travel preferences and the country’s ability to maintain competitive hotel rates despite growing international competition.