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Google enters travel search market

Google has marked its entry into the travel search market by buying the aggregator ITA Software for $700m (£461m). The cash deal will position the technology giant against the likes of Expedia, Cheapflights, Kayak.com and Microsoft’s Bing Travel.

Google’s Next Big Travel Play

Google’s Next Big Travel Play

26 March 2010 Focus

Google does not hide the fact that the travel industry is one of their key markets. They continually churn out new innovations that improve travel related search and advertising. Google’s action in the sector not only affects their competitor, Bing, it also sets online travel agencies (OTAs) and metasearch companies on alert.

Google Friend Connect Gadget Alternatives

Google Friend Connect Gadget Alternatives

5 November 2009 Focus

Google Friend Connect adds some social sauce with new Gadgets but there are better options to serve the needs of your ideal guests. This post addresses a few of the new gadgets and better alternatives.